Founding: Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson. They began in a small shed with only a handful of employees.

The Bar and Shield Logo: Harley-Davidson's iconic logo, known as the "Bar and Shield," was first used in 1910 and has since become one of the most recognizable symbols in the world. It symbolizes strength, durability, and the spirit of the open road.

Surviving the Great Depression: Despite the economic challenges of the Great Depression in the 1930s, Harley-Davidson managed to survive while many other motorcycle manufacturers went out of business. The company's commitment to quality and innovation helped it weather the storm.

The Knucklehead: In 1936, Harley-Davidson introduced the EL model, also known as the "Knucklehead," which featured an overhead-valve engine design. The Knucklehead was the first Harley-Davidson motorcycle with a modern V-twin engine and is now considered a classic.

The Panhead and Shovelhead: Following the Knucklehead, Harley-Davidson introduced the Panhead engine in 1948 and the Shovelhead engine in 1966. These engines were known for their distinctive appearance and became iconic symbols of American motorcycle culture.

The Evolution Engine: In 1984, Harley-Davidson introduced the Evolution engine, marking a significant milestone in the company's history. The Evolution engine featured improved performance, reliability, and durability, helping to modernize Harley-Davidson's lineup of motorcycles.

The Harley Owners Group (HOG): Established in 1983, HOG is the official riding club for Harley-Davidson owners. It boasts millions of members worldwide and organizes numerous events, rides, and activities for enthusiasts to connect and share their passion for Harley-Davidson motorcycles.

Custom Culture: Harley-Davidson has a thriving custom culture, with enthusiasts often customizing their bikes to reflect their individual style and personality. Customization has become an integral part of the Harley-Davidson experience, with countless aftermarket parts and accessories available for riders to personalize their motorcycles.

The Milwaukee-Eight Engine: Introduced in 2016, the Milwaukee-Eight engine represents Harley-Davidson's latest advancement in V-twin engine technology. It offers improved power, performance, and fuel efficiency compared to previous models, while still retaining the classic Harley-Davidson sound and feel.

Global Reach: While Harley-Davidson has deep roots in American culture, the company has a significant global presence, with dealerships and enthusiasts located in countries around the world. Harley-Davidson motorcycles are beloved by riders of all backgrounds and nationalities, contributing to the brand's enduring popularity and influence.